Mystery Shopping (AI-Powered Video Analysis for Customer Experience Evaluation)
Analysis Mode
Analysis Results
S1: Store Front
Analysis: Promotional posters are clearly visible on the front door from 00:00 to 00:01, appearing clean and in good condition.
Instruction: Check if promotional posters, banners, or stickers are visible at the store entrance. Take note of clarity, condition (clean/not torn).
Instruction: Check if promotional posters, banners, or stickers are visible at the store entrance. Take note of clarity, condition (clean/not torn).
S2: Cleanliness & Ambience
Analysis: The floors throughout the store appear clean and free of dirt, stains, trash, or spills, as observed from 00:01-00:08 and 00:27-00:30.
Instruction: Observe whether floors are free from dirt, stains, trash, or spills. Note specific issues (e.g., sticky, littered).
Instruction: Observe whether floors are free from dirt, stains, trash, or spills. Note specific issues (e.g., sticky, littered).
S3: Cleanliness & Ambiance
Analysis: The cashier desk is clean and organized, with no visible dust, clutter, spilled items, or personal belongings from 00:47 to 01:25.
Instruction: Check cashier counter for dust, clutter, spilled items, or personal belongings. Note if it looks organized and ready for service.
Instruction: Check cashier counter for dust, clutter, spilled items, or personal belongings. Note if it looks organized and ready for service.
S4: Product Placement and Layout
Analysis: Aisles are wide enough to allow two customers to pass comfortably and are free of obstacles, as observed from 00:03-00:08 and 00:28-00:32.
Instruction: Check if aisles allow two customers to pass comfortably. Ensure aisles are free of obstacles (boxes, trolleys, cleaning equipment).
Instruction: Check if aisles allow two customers to pass comfortably. Ensure aisles are free of obstacles (boxes, trolleys, cleaning equipment).
Analysis: Products are placed logically and categorized correctly, with clear labels and tidy shelves, as seen from 00:05-00:08, 00:14-00:26, and 00:33-00:38.
Instruction: Observe whether products are categorized correctly (e.g., drinks with drinks, snacks with snacks). Check if labels/prices are clearly displayed and shelves are tidy.
Instruction: Observe whether products are categorized correctly (e.g., drinks with drinks, snacks with snacks). Check if labels/prices are clearly displayed and shelves are tidy.
Analysis: No visibly empty shelves or missing products are observed in the store from 00:05-00:08, 00:14-00:26, and 00:33-00:38.
Instruction: Identify if any shelves are visibly empty. Note which product category/brand is missing. If possible, take a picture or note the number of gaps.
Instruction: Identify if any shelves are visibly empty. Note which product category/brand is missing. If possible, take a picture or note the number of gaps.
Analysis: Store signage is visible and appears to help in locating products easily, as observed from 00:14-00:18.
Instruction: Check if store signage (aisle signs, category boards, directional signs) makes it easy to find products. Note if signage is clear, visible, and accurate.
Instruction: Check if store signage (aisle signs, category boards, directional signs) makes it easy to find products. Note if signage is clear, visible, and accurate.
S5: Promotion
Analysis: Te Nature's Factory promotional material is clearly visible on the refrigerator door from 00:19 to 00:26.
Instruction: Verify if Te Nature’s Factory promotional material (poster, standee, shelf talker, etc.) is visible. Note the location (entrance, aisle, cashier area) and condition.
Instruction: Verify if Te Nature’s Factory promotional material (poster, standee, shelf talker, etc.) is visible. Note the location (entrance, aisle, cashier area) and condition.
Analysis: The cashier did not mention or offer any loyalty programs or promotions during the checkout process from 00:52 to 01:25.
Instruction: At checkout, observe whether the cashier mentions or offers any loyalty program, membership, or current promotional deals. Note if it was offered proactively or only when asked.
Instruction: At checkout, observe whether the cashier mentions or offers any loyalty program, membership, or current promotional deals. Note if it was offered proactively or only when asked.
S6: Cashier Appearance
Analysis: The female cashier is wearing a clean and neat OXXO uniform shirt from 00:47 to 01:25.
Instruction: Confirm cashier is wearing the full uniform (shirt/jacket). Note if it looks clean and neat.
Instruction: Confirm cashier is wearing the full uniform (shirt/jacket). Note if it looks clean and neat.
Analysis: The female cashier is wearing a visible and readable name tag on her uniform shirt from 00:47 to 01:25.
Instruction: Verify if a name tag is visible and readable. Note if it’s worn properly (front side, not hidden).
Instruction: Verify if a name tag is visible and readable. Note if it’s worn properly (front side, not hidden).
Analysis: The female cashier has natural/dark hair color, as observed from 00:47 to 01:25.
Instruction: Check if female cashier’s hair color is natural or within company grooming standards. Note any bright/unusual colors if present.
Instruction: Check if female cashier’s hair color is natural or within company grooming standards. Note any bright/unusual colors if present.
Analysis: The female cashier's hair is tied back in a ponytail and not loose, as observed from 00:47 to 01:25.
Instruction: Check if the female cashier’s hair is left loose (not tied up), as per grooming requirements. Note whether it looks tidy, well-kept, and professional. If the hair appears messy or unhygienic, record it in the comments.
Instruction: Check if the female cashier’s hair is left loose (not tied up), as per grooming requirements. Note whether it looks tidy, well-kept, and professional. If the hair appears messy or unhygienic, record it in the comments.
Analysis: The male cashiers observed at 00:47-00:50, 01:12-01:13, and 01:29-01:31 have short, natural, and neatly styled hair.
Instruction: Confirm if male cashier has hair that is short/neatly styled, within grooming standards. Note if hair looks unkempt or too long.
Instruction: Confirm if male cashier has hair that is short/neatly styled, within grooming standards. Note if hair looks unkempt or too long.
S7: Cashier Behavior Politeness
Analysis: The cashier greeted the customer at 00:48, handled the transaction efficiently from 00:52-01:22, and maintained a polite and professional demeanor.
Instruction: Note if cashier greeted you, smiled, and handled transaction confidently. Did they avoid unnecessary chatter/delays?
Instruction: Note if cashier greeted you, smiled, and handled transaction confidently. Did they avoid unnecessary chatter/delays?
S8: Transaction
Analysis: The cashier explicitly thanked the customer by saying 'Gracias' at 01:23.
Instruction: Check if the cashier/customer service explicitly thanked you after the transaction (e.g., “Thank you” or “Have a nice day”).
Instruction: Check if the cashier/customer service explicitly thanked you after the transaction (e.g., “Thank you” or “Have a nice day”).
Analysis: The checkout process was quick and smooth, from placing items on the desk at 00:52 until payment completion at 01:22, with no unnecessary delays or errors.
Instruction: Time the process from placing items on the cashier desk until payment is completed. Note if the cashier handled it without unnecessary delays, system errors, or repeated scanning.
Instruction: Time the process from placing items on the cashier desk until payment is completed. Note if the cashier handled it without unnecessary delays, system errors, or repeated scanning.
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