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🎥 Analyzing video: Strategi Mindfull Expansion ala Kopi Tuku
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This is a comprehensive, multi-modal deception analysis of the subject, Andanu Prasetyo (AP), CEO of Tuku Kopi, based on the video
Strategi Mindfull Expansion ala Kopi Tuku. The analysis integrates visual and auditory cues to assess the likelihood of deception, focusing on dynamic motion, micro-expressions, and non-speech vocal characteristics.
The subject generally exhibits an open, engaged, and enthusiastic demeanor. His posture is relaxed, and he uses frequent, broad hand gestures, consistent with high confidence and conviction in his narrative.
---
## I. Visual Channel Analysis (Andanu Prasetyo)
The visual analysis focused on dynamic motion signatures and the five most predictive micro-expressions to identify moments of heightened cognitive load or emotional leakage.
| Visual Element | Observation Details | Key Timestamps (Examples) |
| :--- | :--- | :--- |
| **Dynamic Motion Signatures** | High level of engagement; frequent, expansive hand gestures used to illustrate concepts (e.g., spectrum of coffee shops, building community). No sustained restlessness or agitation observed, suggesting comfort with the discussion. |
0:49,
1:50,
6:35 (expansive gestures),
7:07 (emphasizing spectrum),
13:08 (searching for the right formula). |
| **Frowning** | Detected briefly, often correlated with cognitive load or seriousness, particularly when discussing challenges or past inconsistencies. |
2:37.500 (Past inconsistency),
7:45.500 (New problems),
9:55.300 (Dealing with history),
12:53.000 (Scaling risks),
17:56.800 (Defining core value),
33:26.000 (Service commitment). |
| **Eyebrows Raising** | Often paired with frowning, indicating emphasis or acknowledgment of a complex point. Also used during recall. |
2:37.500 (Past inconsistency),
7:45.500 (New problems),
12:53.000 (Scaling risks),
16:05.500 (Javanese philosophy),
21:46.000 (Defining "cool"). |
| **Lip Corners Up (Smile/Smirk)** | Frequent, high-intensity, genuine smiles observed when discussing the "neighbor" concept, community impact, and anecdotes. A brief, low-intensity smile was noted during evasion of financial data. |
1:30,
6:06 (Genuine pride in "neighbor" quote),
11:42 (Amusement over hair clip anecdote),
15:30 (Amusement over competitor speed),
19:40.000 (Evasion of financial data). |
| **Lips Protruded (Pouting/Tension)** | Observed briefly during discussion of emotionally sensitive historical context. |
9:55.300 (Dealing with past with Netherlands). |
| **Head Side Turn** | Used as a non-verbal deflection or acknowledgment of a sensitive topic. |
19:43.000 (Deflecting financial data),
28:27.000 (Amusement at spontaneous definition). |
---
## II. Auditory Channel Analysis (Andanu Prasetyo)
The auditory analysis focused on non-speech vocal characteristics, which are strong indicators of stress or cognitive load. The subject's baseline speaking rate is moderate and articulate, and his tone is generally warm and enthusiastic.
| Auditory Parameter | Observation Details | Key Timestamps (Examples) |
| :--- | :--- | :--- |
| **Pitch Variation** | Pitch remains stable throughout most of the discussion. Slight increases in pitch/tension noted when discussing the contradiction of rapid growth vs. core values. |
2:37 (Slight tension when discussing branch count),
12:51 (Emphasis on scaling risks). |
| **Tone Modulation** | Tone is consistently passionate and aspirational when discussing Tuku's mission (
7:14-7:30) and the "neighbor" philosophy. Tone becomes slightly critical when discussing the industry's focus on "numbers" over "quality" (
4:15-4:19). Tone is evasive when refusing to confirm turnover figures. |
19:40 (Evasive tone when refusing to confirm turnover figures). |
| **Speaking Rate** | Rate is generally consistent with conversational pace. Slight deceleration noted when discussing sensitive historical context (
9:55) and when emphasizing the risk of scaling too fast (
12:51). |
7:07 (Slight acceleration when summarizing impact). |
| **Unnatural Pauses** | Pauses are rare, suggesting fluency and preparedness, but a few were noted during transitions or before stating key concepts, indicating cognitive structuring. |
3:41 (1.0s pause before timeline),
8:35 (1.0s pause before stating "confidence"),
19:40 (Immediate laughter/pause before evasion). |
---
## III. Synthesis and Suspicious Time Segment Identification
The synthesis focuses on segments where correlated visual and auditory indicators suggest heightened cognitive load, emotional sensitivity, or deliberate evasion.
| Time Segment | Context | Visual Evidence | Auditory Evidence | Deception Assessment |
| :--- | :--- | :--- | :--- | :--- |
| **
2:37 - 2:40** | Reconciling past statement about not wanting many branches with current expansion. | Slight Frowning/Eyebrows Raising (
2:37.500). | Slight increase in pitch/tension. | **Cognitive Load:** Acknowledging and processing a past inconsistency. |
| **
9:55 - 9:57** | Discussing dealing with the past (Netherlands/Indonesia history) through positive action. | Slight Frowning/Lips Protruded (
9:55.300). | Tone lowers, rate slows slightly. | **Emotional Sensitivity:** High focus and care taken when addressing a historically sensitive topic. |
| **
12:51 - 12:55** | Explaining the decision to limit growth targets to avoid sacrificing quality. | Slight Frowning/Eyebrows Raising (
12:53.000). | Rate slows, strong emphasis on "mengorbankan" (sacrifice). | **Stress/Concern:** Genuine concern about the risks of rapid scaling impacting core values. |
| **
19:40 - 19:45** | Responding to the host's citation of 1 billion IDR daily turnover. | Lip Corners Up (
19:40.000 -
19:41.000); Head Side Turn (
19:43.000). | Immediate laughter, evasive tone, refusal to confirm figures ("Aku tidak berani membenarkan dulu"). | **Evasion:** Clear deflection of specific, sensitive financial data. |
| **
28:25 - 28:28** | Admitting he just defined the "humanist approach" today. | Lip Corners Up (
28:26.000); Head Side Turn (
28:27.000). | Laughter, light/amused tone. | **Low-Stakes Evasion:** Amused acknowledgment of spontaneous definition, not high-stakes deception. |
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## IV. Final Assessment and Confidence Rating
Based on the totality of the synthesized evidence, Andanu Prasetyo demonstrates strong conviction and transparency regarding the philosophical and strategic elements of Kopi Tuku's business model, particularly the focus on community, quality, and mindful growth. The visual and auditory cues consistently support a narrative driven by purpose and long-term legacy.
The primary instance of evasion occurred when confronted with specific, large financial figures (
19:40-19:45). This is a common protective measure for private companies regarding sensitive quantitative data and is assessed as deliberate **evasion** rather than outright **deception** regarding the core business strategy.
**Confidence Rating:**
* **High Confidence of Overall Truthfulness** regarding Business Philosophy and Strategy.
* **Moderate Confidence of Evasion** regarding Specific Financial Metrics.
Sources:
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Strategi Mindfull Expansion ala Kopi Tuku
